RESUME

Expertise in:

• Figure-It-Out Projects
• Creative Direction
• Concept, Strategy Development
• Project Management
• Planning, Budgeting, Resource Allocation
• Client Management
• Process, Policy Design
• Team Building, Management
• Mentoring, Professional Development

 

Professional Experience

The Glover Park Group
Vice President, Creative Producer // Creative Services, Brand Transformation // 05.12 – Present
Director // Advocacy and Reputation Marketing // 08.10 – 05.12

Accomplishments:

• Produced a ton of strategically on-point, and often beautiful, content and advertising.

• Managed client and internal team on large research and message development project, which led to a significant amount of media coverage for our client.

•Briefed Obama For America campaign senior research and strategy staff on key election issue on behalf of a client.

• Seen as a resource for professional development and have held various presentations, including Presentation Tips and Tricks, How Do I Do That in Powerpoint?, Best Super Bowl Commercials of 2012, successful client case studies and more.

Tasks:

• Oversee the creation of independent pieces and integrated campaigns (from concept development to production to final implementation) to help clients tell their story.

• Work with team of internal and external account and creative professionals to launch brand, messaging and advertising materials for national clients.

• Lead team of internal producers and project managers; prioritize and allocate resources against all work that passes through the Creative Services department.

• Develop strategies, corresponding tactics and concepts.

Clients include:

• UnitedHealth Group, PhRMA, Planned Parenthood, Value of Water Coalition, Fuels America, American Bankers Association, Bloomberg Philanthropies, Americans for Responsible Solutions.

AREA203
Vice President // Operations // 03.09 – 04.10
Director // Interactive Services // 03.08 – 02.09

Accomplishments:

• Created team structure, recruited team of marketing and creative professionals, building the agency from 15 to 40+ employees.

• Designed or re-engineered policies and procedures to improve operational performance; established production department to improve agency efficiency.

Tasks:

• Oversaw the development and accomplishment of marketing goals by 40+ employees.

• Managed the delivery of high-quality marketing services to the customer base.

• Coordinate with the President, as well as the departmental Vice Presidents, to monitor all operational activities, identify potential problems and recommend corrective action.

Miami Children’s Hospital
Branding Specialist // 07.04 – 03.08

Accomplishments:

• Represented MCH in the most positive light: creative development and production; in-house supervision of PR stories, reality television and documentary projects; community/celebrity management and outreach; facilitation of marketing efforts at national/international conferences and local events; patient advocacy; and at times served as a hospital spokesperson.

• Directed the redesign and reorganization of 2500-page website, mch.com; promoted growth of website hits by 42%.

• Redesigned and promoted e-newsletter, including expansion of its subscriber database by 72%.

Tasks:

• Developed and oversaw projects to promote and strengthen the MCH brand through a variety of media: digital, print, broadcast, out-of-home, events.

• Managed content for five hospital-based websites; create and control web budget.

Eisenberg & Associates
Art Director // Agency Producer // 06.01 – 07.04

Accomplishments:

• Created award-winning ads, collateral pieces, videos and websites for a variety of clients.

Tasks:

• Involved in all aspects of art department including: conceptual planning of campaigns, design and layout, art direction, printing press checks and proofing.

• Coordinated a variety of television and video projects including: television advertisements, promotional sales videos, and installation videos; casting talent, hiring vendors (from directors to production crews), art directing, supervising edit sessions.

Summit Design
Assistant Art Director // Graphics Specialist // 01.00 – 05.01

Tasks:

• Designed and assisted on various materials including: typesetting, page layout and photo manipulation/retouching.

Education

• St. Thomas University // Miami, FL // Completed coursework for Masters of Science in Management.

• University of Florida // Gainesville, FL // Bachelor of Science in Advertising.

Skills

• People person: Excels at team building, getting the right people together to create success.
• Bilingual: English and Spanish.
• Proficient in Adobe Creative Suite and Microsoft Office.

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